- Choose this when
- The CRM contains fields, notes, activity, and dashboards, but teams still rely on workarounds and cannot trust it to guide coordinated customer action.
- What Cadence Lab examines
- Workflow design, field use, data quality, segmentation, automation, handoffs, reporting, ownership, and actual frontline behavior.
- Decision and output
- A current-state workflow map, data and adoption findings, prioritized cleanup plan, and requirements for a more usable operating system.
- What it can lead to
- CRM process redesign, segmentation, outreach and escalation workflows, reporting improvements, or adoption support.